User management
Who can access this workspace — editors manage brands (all or specific ones), viewers get read-only access.
Settings
Application preferences.
Measurement
Runs per question: more runs average out LLM randomness (mention stability) but cost proportionally more per analysis.
AI model
The engine whose answers are measured. Planning and analysis always run on OpenAI.
Danger zone
Deleting a brand permanently removes its configuration, every archived report and its monitors. This cannot be undone.
Type to confirm:
Appearance
Auto follows your operating system theme.
Competitors
Who each brand is measured against: the latest comparison, and the autopsy of any competitor — what their site has that yours does not.
Latest measurement
Frozen competitors
They define what the brand is measured against on every run; changing them bumps the set version.
see question-by-question coverage
Concrete gaps
No autopsy for this brand yet — pick a competitor and hit Compare.
Activity
Changes for the selected brand — who did it, when, and, for configuration changes, a restorable snapshot. Workspace events (team) always show.
Annotations
Every GEO action you take, pinned to the timeline. The visibility chart on the dashboard shows these markers — you judge the correlation with your own eyes.
Perception
Not just if the AI mentions a brand — why it speaks well or badly of it, with verbatim quotes from the answers.
Sources
Where the AI gets informed about this category — every cited domain with real example URLs, so you know exactly where the conversation is happening.
Optimize
Generated from your frozen questions and your site's content — copy, paste, ship.
Organization + WebSite + FAQPage built from your category questions — the schema AI engines parse to understand your site.
Three options aligned with the questions users ask AI assistants, in your site's language.
Prompts
Questions are generated on each brand's first analysis and get frozen: every later run uses the same set, so the trend always measures the same thing. You can add your own (up to 20 per brand).
Trend
Analyze a brand
Paste a URL and we measure how visible the brand is in AI assistant answers versus its competitors.
These questions get frozen as this brand's official measurement: every future run uses the same set. Edit them now — you can also do it later in Prompts, but each change breaks trend comparability.
Detected competitors
The brand will be measured against these on every run. Edit them now.
Untracked brands detected
These brands appeared in the answers but aren't in your frozen competitor set.
Executive summary
Brand visibility
Where the AI gets informed
GEO action plan
What the site is missing and where the brand needs to appear for the AI to recommend it.
Findings
Content gaps detected
Other actions
The same audit, applied to the category leader: what they have that you don't.
see question-by-question coverage
Concrete gaps
Mentions per question
✓ = the brand appears in the answer. Expand a row to read it with brands highlighted.